Las Atlantis
I worked on different social media posts for Las Atlantis: An online casino with a maximalist and strong graphic style.
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Problem
Las Atlantis faced a common challenge in the online gaming industry: high visual noise. Their content was bold but lacked a clear hierarchy, making it difficult for users to focus on key promotions and call-to-actions.
Solution
I refined the maximalist style by organizing vibrant elements through a strict visual grid. By balancing rich textures with strategic typography, I increased readability without losing the casino's energetic brand DNA.
My process balanced Las Atlantis’ maximalist identity with functional hierarchy. I utilized Midjourney to generate high-fidelity custom assets, directing the AI to match the brand’s visual DNA. By placing these elements against signature purple backgrounds, I created a high-energy system where gold accents act as psychological triggers. Every piece is a fusion of AI-driven imagery and strategic design to drive conversion.
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